MERC FROM HOME- STEP BY STEP GUIDE

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 Mercedes Benz India
As the “new normal” economy encourages a shift towards work-from-home, automaker companies are now coming up with innovative means to boost car sales. The Merc from Home campaign by Mercedes Benz is one such example. As part of its worldwide digital sales strategy, the German automaker, Mercedes Benz has announced a host of new initiatives that will provide a hassle-free buying experience to its customers.
So, what is the campaign all about?
Here’s a step-by-step guide for you to understand this holistic initiative by the luxury carmaker.

About the Merc from Home initiative

The main focus of the initiative is on ease of purchasing a car using digital tools and also facilitate its online payment for products and services. From the documentation process to the preparation of cars, everything is controlled by the back-end operations. To support the customers in their online shopping experience, all the Mercedes Benz outlets will be connected to the e-commerce portal.  The entire process of buying Mercedes Benz online consists of three simple steps of Click, Consult and Buy.

      1) Click on the website and scan through the inventory
Customers can visit the official website and check out the entire range of Mercedes Benz models. This starts from A-Class sedans and goes up to GLC models. The website was initially launched as part of the company’s initiative to launch a hub for pre-owned Mercedes Benz cars. Now it has been extended to include new inventory as well.

2) Mercedes Benz Studio- Live Consultation
It is an exclusive service as part of the Merc from Home campaign that allows a customer to avail a personal video consultation of the car of their choice at any dealership by a product expert. There will be exclusive time slots for the customers to book an interaction session with the experts. The customer can get a full demonstration of the car model along with a 360-degree view of the car. Further service will be taken care of by that dealership as per the request of the prospective customer.

3) Consult and finalise the purchase
Once the model is selected, the customers can pay the entire vehicle price to the dealer through the Mercedes Benz India e-commerce platform and opt for home delivery. Mercedes Benz has also launched an “Online Sales Concierge” service as part of the Merc from Home campaign. It is operational from 10 am till midnight and customers can opt to consult any expert for technical information, special offers and financial quotes. The entire process is virtually completed.

Amid the lockdown, this campaign aims to provide significant clarity to the customers by making it possible for them to access every single detail about a particular vehicle without having to physically visit a showroom. Many luxury car brands have already followed suit after the Merc from Home Campaign. In the future, it will not be about the digital or the physical presence. The key will be how these automaker companies are able to merge these and how are the dealers able to offer a better experience.

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