Mercedes Benz in India: A Journey towards Constant Success

With the brand motto “Restless for tomorrow”, Mercedes Benz in India is all geared up to work with the new normal rules- without compromising on its promise to ensure the perfect combination of elegance and state-of-the-art technology in all its car series.

As customers are continuously pushing the boundaries and challenging their own accomplished successes, Mercedes Benz India has developed a spirit of restlessness for them as they join them in their journey. They are inspired by this spirit of their customers and try to identify themselves with this state of mind: ‘Restless for Tomorrow’- that is going to be the new mantra for the brand for the year 2020.

The Journey So Far:

In the 15th Auto Expo 2020, Mercedes Benz India reiterated its commitment to the Indian customer- promising to continue its leadership and wining brand position in the Indian luxury car market. So far, it has launched the fastest series production four door coupe and the AMG GT 63S 4MATIC 4 Door Coupe- the fastest AMG ever- in the Indian market. Mercedes-Benz India also launched the highly anticipated AMG A35 4M Limousine and took the model to a whole new level by revolutionizing the sedan segment with a new feel of spaciousness. The A-Class Limousine is going to play a good role in strengthening the carmaker’s portfolio and will also be one of the key products to be introduced in India in 2020. Apart from that, they are also planning to introduce the E-class facelift soon by the end of this year. It expects the new launches to appeal to a younger customer base that is looking for style and comfort with next generation infotainment systems and telematics. The aim of such upgrades is to offer a unique driving experience with high level of performance and plenty of space for passengers and luggage.

The German carmaker sees Mercedes Benz in India to upscale as it transforms to a high-priority market. It has introduced a wide range of exciting products and services that has brought luxury and comfort to people’s lifestyles. In fact, Mercedes Benz India was the first brand to launch the BS6-compliant product, scraping off its old stock of BS4 vehicles, way before the mandated deadline of April 1,2020.

Although the performance-car segment of the Indian automotive market is still a niche, the AMG series by Mercedes India is one of the prominent names in the domain. Also, Mercedes India has six exclusive AMG Performance Offices in the country in order to create an experience centre for its AMG division. Apart from the AMG GT 63 S showcased at the Mercedes-Benz pavilion at Auto Expo 2020, there was also the A-Class sedan, GLA, GLC, GLE, AMG A 35, etc., which shared space at the exhibition in their latest avatars. The carmaker’s all-new electric EQC 400 4Matic also stole the spotlight, in its Edition 1886 format. Basically, Mercedes-Benz India’s exhibition was quite a spectacle people watched out for at Auto Expo 2020.

Mercedes Benz in India: Way Ahead

The Indian market remains an important emerging field for Mercedes-Benz. The Three-Pointed Star has, in fact, received an impeccable customer trust that has become the hallmark of a fundamentally great brand. The customers are at the core of everything they offer and everything they do. It is the brand’s endeavor to offer their customers the latest products, services and technologies with the best retail experience that customers could ever ask for. Mercedes-Benz India aims to establish ‘Sustainable Luxury’ as the roadmap for the future in India and the unveiling of the ‘EQ” brand is going to be an imperative pillar in that roadmap.