Ready to Merc from Home?

As we stay at home fighting against the concealed corona-virus, it has engulfed the entire world in such a clutch that it seems impossible to run our businesses normally. It is not just having a widespread impact on all aspects of human lives but also on the functioning of an economy. There seems to be an increasing shift in people’s buying behavior and every business aims to run online. India’s largest luxury car maker has sensed it beforehand and has launched an all new digital initiative christened as Merc from Home- facilitating a platform for online sales of its cars in India.

With the Merc from Home initiative, Mercedes-Benz buyers can now book as well as play their cars online with the option of getting it delivered at their door-step. For a more personalized product demonstration and consultation, one can also avail the services of the ‘Live Mercedes-Benz Consultation Studio’ set-up. Additional benefits claimed by the carmaker comes as a one-stop solution for smart financing to book a Mercedes-Benz and also other Value-added Services with complete 24x7 digital experience at any place of the buyer’s comfort. The company aims to provide a holistic virtual buying experience from exploring the product to home delivery of cars as well as personalized interactive solution on product information and live demonstration among others.

With ‘Merc from Home’ they want to keep the emotional experience of buying a car intact through high quality customized demonstrations while also maintaining minimum physical interactions with the customer. They have increased efforts towards digitizing their sales processes and offering online portals for making the concept of e-delivering a Mercedes, a reality. The carmaker is confident that an increasing part of their sales volumes will be made online by 2025, if these initiatives are successfully implemented by dealerships and welcomed by customers.

Since its launch this year, we can see a significant increase in customer engagement through configuration requests and virtual product experience on this platform. With business dynamics predicted to evolve post the current COVID -19 pandemic, the contactless experience under the Merc from Home campaign will play a key role in offering seamless sales and aftersales services to the existing and new customers of Mercedes Benz.

But let me tell you, this is not the first time that the brand has taken such a unique initiative.  Mercedes-Benz India has always been the leader in moving ahead of times, introducing new initiatives and bringing new technologies to their cars. Likewise, this was not a reactive approach as they didn’t wait for COVID-19 to be a reason to go online. In fact, Mercedes-Benz India launched Industry-first initiative like ‘Digital Service Drive Campaign’ way back in 2016.

The luxury carmaker believes that digital platforms have now become imperative as a channel for staying connected with their customers. This brand new ‘Merc From Home’ campaign will provide the customers with a personalized and hassle-free car buying experience online post the upliftment of the lock-down. It will also offer them the convenience of getting their favorite three-pointed star delivered to their doorstep as per their convenience, and hence saving a lot of time of the potential luxury car buyers.